When researching Centquatre, I was truly captivated by the building’s history and architectural style. I delved into the architectural trends of the late 1800s and discovered the Haussmann style, which inspired my bold geometric typeface and the logo design for Centquatre. The resulting logo blends modern artistry with historical significance, carrying the rich legacy of the building’s past. I developed a versatile logo that can take various forms, making it universally applicable for the museum and any associated applications. The logo is available in three colors, carefully selected from the designated palette.
Additionally, I designed a custom typeface specifically for this project, inspired by Sofia Pro, named 'Evil Pickles.' This cohesive design approach ensures a consistent and distinctive visual identity across all materials. A social media campaign was effortlessly crafted using the logo, employing the distinctive Q & C shapes derived from square forms. This adaptable framework can be seamlessly integrated into any image, as illustrated in the examples below. The straightforward design of the logo also lends itself to a hassle-free Instagram profile photo, as showcased in the accompanying visuals. The result is an easily recognizable logo that doubles as a watermark for safeguarding creative work.
